Mahindra & Mahindra, a leading name in the Indian automotive sector, has teamed up with Dolby Laboratories to bring an exceptional in-car entertainment experience to its latest electric SUVs, the Mahindra BE 6 and XEV 9e. This collaboration marks the first time Dolby Atmos technology has been integrated into vehicles by an Indian automaker, redefining how passengers enjoy music, movies, and podcasts on the go.
A New Era of In-Car Entertainment
Mahindra’s partnership with Dolby Laboratories and Gaana aims to deliver an immersive audio experience for its customers. Dolby Atmos, known for its studio-quality sound, is now integrated into the infotainment systems of the Mahindra BE 6 and XEV 9e, providing clarity, depth, and a surround sound effect unmatched in the EV segment.
This cutting-edge auditory technology is paired with a state-of-the-art audio system featuring 16 Harman Kardon speakers. These speakers include:
- Three-way speakers: Tweeter, mid-range, and woofer for optimal audio quality near the front seats.
- Unity Speaker design: Patented by Harman, it enhances sound precision in the center of the cabin.
- Rear surround speakers: High-fidelity mid-range drivers to amplify the rear audio experience.
- Ceiling-mounted subwoofer: Elevates bass for a studio-like soundstage.
- Speaker drivers: Two strategically placed for a true surround sound effect.
This combination ensures that passengers experience Dolby Atmos in its full glory, making every journey an unforgettable auditory adventure.
Mahindra’s Born Electric Vision
The Mahindra BE 6 and XEV 9e are part of the company’s ambitious Born Electric Vision. Both models are built on the INGLO platform, which is designed to meet international safety and performance standards. The platform is developed in partnership with Volkswagen Group, which supplies key components, including:
- Battery systems
- Electric motors
- Battery cells
- Other essential system components
Mahindra plans to roll out a total of five born-electric models, with the BE 6 and XEV 9e leading the charge.
Mahindra BE 6: Performance and Design
The Mahindra BE 6 is designed for those who crave performance and style. This model features a bold design language, coupled with performance metrics that cater to driving enthusiasts. Its sporty appearance and cutting-edge technology make it a standout choice in the electric SUV market.
Mahindra XEV 9e: Luxury and Comfort
The XEV 9e is Mahindra’s premium offering in the electric SUV lineup. It combines luxury with practicality, boasting high-quality materials and a sophisticated interior design. The XEV 9e is loaded with comfort-enhancing features, making it the ideal vehicle for those seeking a premium EV experience.
What Sets Mahindra Apart in the EV Segment?
Mahindra’s commitment to innovation extends beyond its vehicles’ performance and design. By integrating Dolby Atmos, Mahindra has elevated the in-car experience to new heights. Here’s what sets it apart:
- Immersive Audio: A first for Indian automakers, Mahindra’s incorporation of Dolby Atmos offers passengers a cinema-like sound experience.
- State-of-the-Art Components: Collaborations with Dolby, Harman Kardon, and Volkswagen ensure the vehicles are equipped with the best in technology and safety.
- Sustainability Meets Luxury: The Born Electric Vision aligns with global trends of eco-friendly yet luxurious automotive solutions.
The Road Ahead for Mahindra
With the BE 6 and XEV 9e leading its EV lineup, Mahindra is set to make waves in the global electric vehicle market. The company’s focus on innovation, performance, and sustainability ensures it stays ahead of competitors in the rapidly evolving automotive landscape.
As Mahindra aims to introduce three more models under its Born Electric Vision, customers can expect more groundbreaking features and technologies in the coming years.
Conclusion
Mahindra’s partnership with Dolby Laboratories has set a new benchmark for in-car entertainment in the EV segment. The Mahindra BE 6 and XEV 9e, two of its electric SUVs, raise the bar for luxury and innovation by incorporating Dolby Atmos into their vehicles to provide a genuinely immersive audio experience.
This milestone underscores Mahindra’s dedication to blending cutting-edge technology with sustainable mobility, paving the way for a new era in electric vehicles.
